Leo Reed · Motion for DTC brands
Month 1 · paid-social motion

One brand.
One month of ads.

What a month of motion looks like when it runs as a system: a weekly theme, two ads a week, every ad cut to 9:16, 4:5 and 1:1, one look and one sound across all of it.

8ads, 7–16 s
24files (3 formats each)
4weekly drops
3hook variants tested

Wrenlow is a fictional scalp-care brand made for this piece. Product, prices, offers, claims and the people or messages shown are invented examples.

The calendar

Four weeks, one rhythm.

Each week has a theme. Ads ship Monday and Thursday, Wednesday is the review round, and Friday locks next week's storyboard. Tap an ad to jump to it.

The deliveries

8 ads, 3 formats each.

Switch formats under each ad. Timing, cut and mix stay the same; the layout is rebuilt for each placement. Tap the speaker for sound.

Testing

Same ad, three openings.

Week 1 ships ad 01 with three hooks. Only the first three seconds change, so the comparison is clean. The winner sets the opening style for Month 2.

The system

Rules, so week 4 looks like week 1.

Look

BONEOATCLAYESPRESSOSAGEBUTTERBLUSH

Gloock for headlines, Albert Sans for everything else. One warm grade on every photo. Each week owns an accent color.

Motion

  • Type: word by word, 24 px rise, 0.45 s ease-out
  • Photos: always a slow push-in, never a still
  • Transitions: one curtain wipe in the week's color
  • Reading time: every line holds at least 1.2 s
  • End card: same layout, 2 s, product + price + CTA

Sound

  • Music: original, one palette (nylon guitar, felt piano, kalimba, soft bass), 80 BPM in F major, a new section each week
  • Sting: one sound on every end card
  • Effects: one sound per action, the same in every ad
  • Loudness: mixed soft, never blown out, and every ad works with the sound off

How a month runs

  • From you: product photos, the month's offer, one point of contact
  • Kickoff: a written brief, then your 4-week plan within 48 hours
  • Weekly: 2 ads × 3 formats, 2 revision rounds per ad
  • Month 2: re-cut the hooks that held attention, retire the rest
Monthly Motion Pack

Run your month like this.

Monthly Motion Pack
$1,800 / month
  • 8 ads a month, 2 a week
  • Every ad in 9:16, 4:5 and 1:1
  • 4-week content calendar
  • One hook test a month
  • Original music and sound design
  • 2 revision rounds per ad
How it starts
  • A written brief, then your 4-week plan within 48 hours
  • First month paid upfront
  • Then month to month, 30 days' notice
  • Not included: filming, voiceover, running your ad account
  • Final files licensed to you for your ad accounts on full payment

This page is the scope of one month: the same 8 ads, 24 files and calendar you see above.

See the service on Contra